Have you ever had a website done and it takes longer than you expect? I think it nearly always does! At the end of last year I had my new website completed and you are currently looking at the results.
I’ve been helping many of my clients with their website as part of their marketing strategy. Often people want to update or refresh their site but they are not sure what to write or how to structure their site.
In the article below I give you my top 3 tips for what you need on your site and why.
1. What Should I Have On My Home Page?
Your home page needs to be about your clients and not too much about you! The focus should be on who you work with (your target market) and the types of problems you help them with.
You don’t need to have a lot of text on your home page. The trend now is away from having large amounts of copy and more images and photos, especially on your home page.
2. Should I Have a Free Give-Away?
Yes, it’s a great idea to have something to give away to your visitors in exchange for their email address. This will help you to build your database which then allows you to develop your ‘keep in touch’ marketing strategy. This is important as it gives you a way of following up with interested visitors to your site. There are likely to be some very good potential clients for you who are not ready to buy on their first visit but later on they may want exactly what you are offering.
Ideas for your free-give away include reports, guides, research you’ve conducted, MP3s, templates or checklists. You need to think of a good title or name for your give-away as you want your visitors to immediately see the value it offers and want to sign up for it.
3. What Pages Do I Need?
The structure of your site and the names of your pages depend on the type of business you run. However some of the pages which most service businesses need are:
– About (You or Your Business)
– Testimonials or Client Success Stories
Quick tip – put your phone number on each page so that it makes it very easy for a prospect to call you.
It’s a good idea to demonstrate your expertise by having some content that your clients will find valuable. You can see an example of this on my Marketing Tips page of which this is part.
Need some help with your website?
If you want some assistance with you website, please phone 01903 787506 or get in touch via the Contact Page